Who We Are
We are a family-run business that loves cooking great food and sharing it with people! Our family, like many others, has spent countless hours bonding over creating meals together. Through our recipes and products we hope we can bring you into our kitchen and share that love with you.
What We Do
Our mission has always been to make healthy cooking easier and more accessible. The core of what we do is sharing simple, delicious recipes that help you feel confident in the kitchen.
After creating several best-selling Paleo cookbooks, we began asking a bigger question: how can we make everyday cooking even easier? We realized that while recipes are helpful, truly enjoyable cooking comes from confidence and intuition.
For years, we’ve relied on our own spice blends to create flavorful, consistent meals without overthinking it. From that idea, Primal Palate Organic Spices was born.
Today, we offer a thoughtfully crafted line of organic spices, signature blends, extracts, culinary salts, and Gluten-Free All-Purpose Flour, our custom blend of gluten-free flours so you can make bakery-style gluten-free food at home.
Why We Do It
Our mission is to bring you high-quality food products with freshness and flavor that exceed expectations. We believe cooking should feel simple, inspiring, and deeply satisfying, which is why our spice blends are crafted to transform everyday ingredients into extraordinary meals.
To support you in the kitchen, we share new recipes every week on FoodSocial.io, designed to inspire creativity and show you just how easy it is to cook with our products. Our industry-leading recipe platform also allows you to filter by multiple dietary needs, making it easier than ever to find meals that fit your lifestyle.
Through our spices, gluten-free flour, and recipes, we aim to create an experience that is accessible, empowering, and enriching, helping you build a more joyful, confident relationship with food.
Meet the Team
Hayley
Hayley is the creative force behind the recipes and products of Primal Palate. As long as she can remember, Hayley has been interested in cooking. She has been gluten-free since 2009, and has a talent for reimagining recipes as healthier versions of traditional preparations. Over the years, she’s expanded her quest for health to explore mental health, better beauty products, and now our greatest adventure: raising two children. When she’s not busy creating delicious recipes for Primal Palate and caring for the kids, she enjoys home renovation projects, gardening, and spending time with family.
Bill
Before meeting Hayley in 2010, Bill was a budding fitness junkie. Adding Paleo into the mix of strength training was an “a-ha” moment for him, and he’s been combining the two ever since. He, too, has always enjoyed cooking, and gravitates toward complicated food projects. At Primal Palate, Bill enjoys bridging the creative side of the business and day to day operations, helping to execute on Hayley’s creative ideas, and even take credit for them occasionally. But she never lets him get away with it. Outside of Primal Palate, Bill is an avid autocrosser with the SCCA and is a 2021 national trophy winner in his class. He also enjoys gardening, home projects, and is a lifelong musician. He loves being a dad and husband more than anything, though.
Tony
Uncle Tony has over 25 years of experience in the tech industry, where he held a variety of executive operating and financial roles at public and private technology companies. When not working at Primal Palate, Tony can be found in the river wakesurfing or on the mountains snowboarding.
Steven
Steven Susser is a civil trial lawyer specializing in patent, trademark, and complex contract litigation.. He co-founded Evia Law in Detroit, MI. Steven has a passion for health and wellness, actively practices the Paleo diet, and is a lifelong fitness enthusiast.